Web Content
We have years of experience writing health care copy for the web. From in-depth clinical articles to writing for SEO, our Felix team has done it all. Here are just a few recent examples of our work.
Improving Service Line SEO
Connecticut Children’s wanted to update the clinical content on their website for accuracy, consistency and style with the goal of maximizing SEO. Felix worked with marketing and service line stakeholders to prioritize and create more than 50 pages across 10 service lines, within a three-month delivery date.
We are currently updating their program content in advance of a major site relaunch.
Highlighting #1 Cancer Care
Dana-Farber Brigham Cancer Center, New England’s #1 cancer center for more than 20 years, asked Felix for help developing deeper content for their combined website.
We are currently writing about six specialty cancer programs, highlighting their top clinical care, research, clinical trials and unique collaboration as a combined center.
Building a Robust Web Presence
Arkansas Children’s Hospital was looking to boost search rankings by adding clinical content to their pages. They hired Felix to review and assess their rankings against competitors, and to make content development recommendations across their top service lines.
Once we identified priority pages, our Felix team researched and wrote copy for more than 70 condition pages for their site.
Fact-Checking Site Content
AARP needed hundreds of entries for AARP Staying Sharp, an award-winning digital program on brain health, meticulously fact-checked against journal articles over the span of just a few months. Felix stepped in to make sure their readers were getting the most accurate, up-to-date clinical information.
Launching Landing Pages
When Boston Medical Center wanted to update their Multiple Sclerosis Center’s website for a paid marketing campaign, they turned to Felix. After interviewing clinicians and patients, we created a patient experience video and wrote multiple pages of content.
We have also written their CAR T-cell Therapy Program, Lupus Clinic and Orofacial Pain Program content.
Updating Clinical Care Content
As the senior writer for Boston Children’s Heart Center, Elli met regularly with clinicians to review content, and wrote or updated dozens of web pages about congenital heart conditions and heart surgery.